LeadFlow: Marketing Pipeline Simulator
High-Fidelity Funnel Visualisation & ROI Simulation Engine
Design Showcase
4 Images
Overview
LeadFlow is an interactive visualisation engine designed to simulate and optimise complex marketing journeys. By treating traffic sources, conversion steps, and revenue outcomes as connected nodes in a graph, marketers can visualise 'leaks' in their funnel, project revenue, and run simulations to forecast the impact of budget shifts.
The Origin Story
Marketing funnels are often abstract and buried in spreadsheets. I built LeadFlow to transform static ROI data into a living, breathing 'Digital Twin' of a business, allowing founders to see exactly where their revenue is leaking and prove the impact of their strategy before spending a penny.
ROIReal-World Impact
Empowers agencies to close higher-value contracts by providing a visceral, interactive business case. One user reported that visualizing the 'Optimization Gap' moved their client from hesitation to immediate budget approval.
Challenge
Traditional marketing reports are static, confusing, and fail to provide the 'Wow' factor required to close high-value clients. Marketers struggle to explain the ROI of increased ad spend without complex manual spreadsheet modelling.
Solution
A physics-driven 'Ghost Lead' engine that visualises two distinct realities: your current baseline vs. your simulated potential. Features a 'Golden Path' highlighter that recursive backtraces the most profitable route through the funnel and an AI-driven 'Profit Playbook' for instant node optimisation.
Business Impact & Scalability
This project isn't just code; it's a strategic asset designed to eliminate operational friction and drive measurable conversion. By focusing on Next.js 15 and React Flow (xyflow), we ensured a foundation that scales with enterprise demand.